Basically, the idea is that the Initiative could have a tie-up with Converse to bring out a special range of shoes with tiger themed artwork. Proceeds (or at least a portion) goes to the tiger funds, and the shoes themselves serve as walking billboards to spread the message even further. Btw, this isnt meant to be the final version of the artwork, just an illustration of what it could be.
I think this could be pretty do-able, especially since Converse is one of those companies known for their tie-ins to various charities and campaigns around the world, and they've already been bringing out whole ranges of shoes with artwork meant just for India alone.
So what do you think guys? I'm in the process of preparing a package that can be sent to the Save Our Tigers Initiative and/or Converse, so in the meantime, I'd appreciate any feedback on whether you think this is something that could be worthwhile, and that people might actually buy.